The chief product officer of Netflix Greg Peters said that, Netflix is ready to "experiment" with its lower price plans than its current basic plan, while answering a question on how Netflix will increase subscriber growth in India. He also added saying, “We’ll experiment with other pricing models, not only for India, but around the world that allow us to sort of broaden access by providing a pricing tier that sits below our current lowest tier, And we'll see how that does in terms of being able to accelerate our growth and get more access. But even on the existing model, we feel like we have a long runway ahead of us in India.”
CEO Reed Hastings also said that the Streaming service will also provide English in Hindi and other languages in order to meet its long-term goal of 100 million subscribers in India. While talking about Netflix's popularity it is the most expensive streaming service in India, starting at Rs. 500 per month for a single screen and Rs. 650 per month for HD quality. CEO Hastings also added saying that, 300 million Indians have mobile phones, which are all potential customers for the Netflix service. Now, we'll take 1 million at a time and figure out how to expand the market as we grow," he said.
Ted Sarandos, Netflix’s chief content officer, said that its Indian originals — the likes of Sacred Games, Ghoul, and Love Per Square Foot — helped make Netflix “feel more local, more relevant” in the country. He also added saying “What they had was a product that people understood more, talked to their friends more about that was written about more in the press and certainly talked about more by influencers, and then delivered with content that isn’t otherwise available in the market series being produced at the quality [of Sacred Games].”
Netflix’s chief financial officer David Wells stated, “We're super encouraged with India and the growth that we've got early on, but we know it's going to be somewhat of a tough market, So there's that notion is along is a million at a time, right. It's not going to be overnight where we're going to get to those higher numbers.
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