Imagination technologies is a British company that has been making graphics chips for the last 8 years. But over the last few months, Apple has been quietly hiring people from this company. Now Apple has announced that it will no longer use Imagination Technologis to make its chips.
The development is a major blow for Imagination, which relies on Apple for about half of its revenue and will stop receiving royalties on iPhone and iPad devices within 15 to 24 months from now. Apple currently holds more than 8 percent of the company. We could see an A-series chip with both a fully Apple-designed CPU and GPU as early as next year’s iPhone range. Apple has already found success in the field of CPU design, with ARM-based processor cores that often vastly outperform those of competitors. But the particulars of any new GPU design are likely to come under heavy scrutiny: Imagination is skeptical that Apple would be able to come up with chip technology that wouldn’t infringe upon its patents.
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